Vol. 1 No. 1 (2024)

Articles

• Impact of Green HRM ON Organizational Performance. Mediating Role of Green Innovation and Moderating Role Employee Environmental Ideas.

  dr. jamila Khurshid Ahmed, Almas Zaheer

  1-19

• Exploring Fertility Transition And Degree Of Preference Implementation In Pakistan: An Econometric Analysis

  Qurratulain sheikh, Dr. Muhammad Asif Shamim, Dr. Muhammad Meraj

  20-39

• Impact of Social Media Advertisement on Brand Image

  Sara Aslam, Syed Muhammad Afraz Hassan Gillani, Tehreem Hayat, Hamad Raza , Humara Ahmad

  37-56

• The The Impact of Organizational Factors on Project Success with a Mediating Role of Knowledge Sharing Impact of Organizational Factors

  Nida Ansari, Munazza Malik

  57-82

• Unraveling the Paradox: How Organizational Citizenship Behavior Can Lead to Unethical Pro-Organizational Behavior

  Babar Masood, Dr. Saad Hassan

  83-104