The Impact of Perceived Environmental CSR on Employee Green Behavior: The Moderating Role of Green HRM

Abstract

This Environmental Corporate Social Responsibility (CSR) plays a crucial role in helping companies achieve sustainability. To foster this, employees are encouraged to adopt environmentally friendly behaviors at work. Based on Ability Motivation Theory, the article investigates how employees’ perceptions of company's environmental CSR initiatives influence their eco-friendly behavior at the workplace, especially within the hotel industry. Additionally, it explores how Green Human Resource Management (HRM) practices impact this relationship. Data was collected from 469 employees working in four and five-star hotels and analyzed using Structural Equation Modeling (SEM) and AMOS software. The findings of the study demonstrate a positive relationship between   Perceived Environmental CSR and Employee Green Behavior. Further, Green HRM moderates the relationship between independent and dependent variables which reveals that when companies engage in robust environmental CSR practices, the employees' green behavior gets significantly enhanced. Moreover, the study contributes to the growing body of employee green behavior, perceived environmental CSR and green HRM for sustainable growth of hotel industry.